Above everything else, remember you market to humans that like ice-cream! how complicated is that?

The topic of this post sounds simple and straight forward, of course we are marketing to humans, how complicated is that? The truth however, is that when we are all in our POW wow brainstorming sessions and trying to figure out how to continue communicating our brand messages to our audiences, we something think of them as groups with similar interests.

I think humans at their core are a bit more complicated than that, as no one human being is the same as the other one. So we try to look for common interests, so we can then say who the consumer is. What if instead of looking for the common things, we only just looked for anyone that enjoys our product and continue giving them the best possible experience ever. When we start a brand, we hope that someone likes it, and if more than one person likes it, then we need to ensure that they like it enough to get others to talk about it and like it too.

I say this because of how humans can have similar interests in a product (ice-cream) but be completely different in terms of common interests. Some liking ice-cream is that one thing that they might only have in common and trying to group them or classify them will not bring you closer to the ice cream goal. I might go out this weekend for ice-cream, but I am sure that the people that I will meet buying ice-cream might really have nothing in common with me, except, just liking ice cream.