ALIGNMENT BETWEEN THE MARKETER AND THE BRAND.

When we look at brands with a strong identity on what they stand for, it’s easy to use examples like Nike or apple as those are brands that have created an emotional connection in our minds for what they stand for. It’s a strong sense of their identity that draws you in to their products and their messaging when it comes to communications messages.

It’s easy for Marketers to build and work on brand identity for the brands that we work with, without equally taking the time to craft our own brand identity in knowing what it is we stand for. It is the old challenge that it’s a challenge to work on our own brands when we are building other strong brands. This part of our identity is important in order for us to work with brands that align with our own sense of identity.

How else are we to create life changing work if our own brand identity is not clearly defined? We need to be intentional in defining our own brand and what we stand for, then work on work that continues to truly activate our own identity with the identity of the brands that we work for. There is magic in this kind of alignment that will set up the marketer and the brand.