Buzzwords isn’t like ideas are!

As we kick start the middle of the week (yes, it is Wednesday) I thought it might be worth a review of how we are sometimes so entrenched in the words of our industry that we miss the opportunity to be simple. I believe that for most of our complex problems, there is a simple answer that requires us to strip away the buzzwords and the conventional ways of looking at things.

As a start, the market never respond to products, people are the ones that need to be convinced to buy our products. When we look at our industry, we are always encouraged to think of segments, but does that really make sense. Is there really a segment in our industry or do we not have people, potential people that would like to purchase our product. Is there an integrated marketing communications or do we just have communications at a basic level and using all the available platforms to get the message across?

These are just some entry ideas for Wednesday as we need to remind ourselves that the marketing buzzwords do not really shield us from bad marketing decisions. So, lets work more on ideas and ensure that these lead more to the fulfilment of bringing our product or service closer to the people that would like to buy. If ever you find yourself using too many buzzwords that make it difficult for people to follow what you are saying, you might want to get back to basics and speak communicative english and not marketing speak.