Collaborate and listen

I always find it fascinating that it is a mission to find people that are doing really great work within the marketing eco system. Part of this challenge is that once people find others that do something extremely well, they feel the need to keep them as their best kept secret.

What I am certain of, is that even the best talent to work with will not be keen to work with you if you do not have qualities of being a great client. So in an age of great collaboration, it makes more sense to share the knowledge and allow others to do great work. Over and above, I believe that information sharing is really how we all build one another.

Do you know a brilliant photographer? Plug them to your network. Have you worked with someone amazing on content production? Share. Great creative director, direct them to more people.

As you read this, I hope that you too will start sharing the brilliant people that you have done work with.