Content creators, the channel we all need.

Yes, you read this right. We all (no matter the industry) need to have a clear strategy on how we work with content creators. Just like there was a time we all realised that we need to be on social media given the rise of the channel (it is rare to find a brand that is currently not on any type of social media).

Content creators as a marketing channel is here to stay and not going anywhere, the fact that everyone now has the ability to create content based on their area of expertise or what they enjoy means that they are able to build a strong audience. Brands are in the business of talking to audiences, so the relevance of content creators within the Marketing space is huge!