Expose the mind to get better at solving brand challenges.

There is a saying when it comes to the mind which I always find exciting, your mind will solve the challenges that you face based on the level of exposure that it has to possible solutions. On a basic level, if the issues that you are constantly exposed to are small and requires little thought, the day when you are faced with big challenges your mind might not be best placed to give you a great solution due to the exposure it has had to challenges.

The same way we need to think about our work in Marketing. If we limit our exposure to just challenges in our industry, we lost the opportunity to see how other brands have thrived in different industries when faced with similar issues. By opening up ourselves to exposure of new ideas and ways of doing things, we expand our analysis of problems and show up to the work that we do in the best possible way.