Focus on the fish or focus on the casting!

There is a truth that we should not ignore, and that is there is usually an outcome that might happen as we embark on any marketing activity. What might not sound like a nice thing to those that are always trying to figure out the marketing world, is that the outcome of your marketing efforts is never guaranteed.

You are able to attempt some kind of measurement in the hopes that once you have done a marketing activity, review how much it produced results. You can either focus on getting the fish, or you can work hard in getting your casting process right. Marketing is a continuous process of testing and working hard in producing work that matters to your customers. It is always solving the challenges that are presented by being a brand within the market place.

It never stops and it is the one area of your business that needs to be protected at all cost as it gives an opportunity for you to gain more customers. Constantly improve the process in terms of how you are doing your marketing, and if done well over time with a product that always innovates, then you will sometimes get great results.