GET BETTER AT YOUR CAREER BY FINDING MOMENTS OF DOING MORE THAN EXPECTED.

With my most talks with leaders of marketing teams, the one challenge that they all face is how to drive better creativity with their teams and getting them to do more and challenge the status quo. The more they are in a competitive industry, the more initiative is required from their teams to push the envelope.

This is the ultimate desire for marketing leaders yet we don’t get to see this happening often. I think that the kind of organization that you are in plays its role. What I suspect is a big contributor also is about how connected teams are to the work that they do. It is important for teams to look at their work from a student perspective, and have the desire and hunger to understand more, read more and practice more of their profession.

Getting really great at Marketing should be backed by fundamental principles of learning on a daily basis. Read, watch, listen about Marketing ideas and principles. Go back to the work that you do and find the opportunities and innovation that will allow you to test and continue adding value to your organization.