GUARD AGAINST MARKETING DISTRACTION

he customer is life! Everything else is a distraction, just focus on serving the customer well and be open to all the innovative ways that this can be done. There will always be something shiny, a new social media platform or new ways of doing work. Digital platforms are growing and innovating at an accelerated pace. While this is a good thing that the marketing landscape is always introducing new things, it can get a bit much at times and fragments your ability to focus on the core item being the customer and doing great work.

When the lens is the customer and you frame how to serve the customer better, the results then can easily be seen by the innovation that will then come out. You can’t produce the best work for your brand, and customers if you are split in focus and just chasing all the new shiny things. Come back to self and get to the reason and meaning of our Marketing work.