KNOWLEDGE IS NOT ENOUGH, HAVE AN OPINION ON WHAT YOU LEARN.

In the time and age where we are living, it is easy to read a book about Marketing and have access to the information from an author. Brilliant Marketing minds a constantly writing books about consumer behaviour, research, data, creativity etc. This is the start and the average marketer might be happy with it, but there is more. We need to learn about what is being said through books, but then equally important is that we need to form our own opinion about what is said.

By forming an opinion, we actually engage more with the work and we are able to remember the lessons that we see being shared through the stories and perspectives from other Marketers. Having the right information is a good start, but the magic happens when you have good information and the knowledge of when are you able to use that information. This is where the magic happens that sets you up to do your best work.

So read the books, watch the videos and listen to the podcast. Once you have done this, then take in the information and then ask yourself what are your opinions about what you have just learnt. This simple exercise will get you from just good to a different level when it comes to Marketing.