MARKETING WILL ALWAYS BE SOLVING THE BUSINESS CHALLENGE.

The beauty of Marketing is that we are always solving, and our role is to continue solving the issues that are getting in the way when it comes to getting customers to buy our goods or services. The bottom line can perform better or not good based on Marketing’s ability to solve problems in a focused and agile manner.

Not enough sales? Marketing needs to come through and solve the problem together with the organization. The good news is that there will always be challenges to solve as brands exist in the market place over time. Sometimes it will be to retain current clients, while at other times it will be geared towards maximizing revenue, or growing new markets. If Marketing is constantly solving problems, engaged in figuring out how to better do things, then that is the very definition of what good marketing is.

In order to ensure that we always solving business challenges, we need to;

· Be open to learning better ways of doing things.

· Exposure to ideas and more forward marketing thinking will enhance our very own thinking.

· Cultivate the habit of understanding the problems that you are solving.