NOT ENOUGH BUDGET OR NOT ENOUGH CREATIVITY

If you speak to any Marketer, the reality that we are all currently facing is that we need to do more with what we have. We have digital acceleration that has come to us faster than any other period in the last decade. We are spending more on digitization and everything else without radical increases in budgets. It’s been long coming for all of us, in all industries that our budgets will not grow significantly but what it needs to achieve has exponentially grown.

We are at a unique space of being required to be creative with what we have, and ensure that our brands continue to stand out and appeal to our customers. Creativity is not only doing creative campaigns, it is also about creatively using your resources to meet your marketing objectives.

Building our creativity with limited budgets means;

· Shorten the timeline in terms of trying new ideas (test quicker)

· Bring in partners that will enable you to see the obvious opportunities.

· Play to your strengths, create clear briefs in order for your agency partners to help you execute.

· Approach your challenges with an integrated marketing approach, everything needs to work together.

· Your role is to bring everyone together to solve your objectives, so bring them.