PREPARE FOR STRATEGY LIKE YOU WOULD AN EXAM.

When you have an exam coming up, it is not something that you prepare for closer to the time that you have to write. There is a lead up, where you do certain exercises as preparation. This is the case as in Marketing, before you can start building strategy you need to spend a lot of time understanding your customers and their tastes and preferences.

You need to have a great deep understanding of how your customers interact with your product or service, consumer behaviour and all the data that is available to you as a Marketer. Then you need to move on and understand the business challenge that you need to solve. This needs to be very clear and agreed from the top levels of the organization, in order for you to focus your energy in solving the particular problem.

With an understanding of the consumer like a student would understand the topic of the exam, then you need to start writing the exam by finding solutions that will allow you to reach the desired end goal. If you thought that by getting into Marketing school is over, the reality is that school has just began. Now go out and do great Marketing!