Simple means high potential to execute!

There is great news for anyone who has a product or service that needs to go out to market, and that is the simpler your idea on how to get it out to market, the more chances it has for survival. Ideas that are easy to explain, and requires little deep understanding have a higher potential of being implemented properly.

As Marketers, we need to find opportunities to simplify our work in order to be able to sell it to other non-marketers. We are the glue that keeps things together, and a result, we need the glue to be understood by everyone as we will never operate in isolation. If there was ever a way of approaching our work, it is simplicity over an extended period of time. If the campaign is only understood by few then it probably is not the best campaign out there.

Simplicity over time creates a certain level of magic that can take our brands to the next level. Whenever it feels too complicated, chances are high that it is complicated.