Taking time to think is a big competitive advantage

We are in a super connected world, where we are constantly on the go, meeting a lot of deadlines with work and with our own personal lives. The speed gets a bit intense, and we are faced with a lot of opportunities to make decisions that will create legendary results. The quality of our Marketing really relies on our ability to take time and think through our executions and our plans.

The quality of our thinking in putting out noticeable work is truly a one of a kind advantage. We are able to put out exceptional work only when we think through it, explore the alternatives and work towards the implementation with intense focus. When last did you see an advert for a brand and you ask yourself how did this get approved by the brand? When last did you see a brand going after a market segment and wonder to yourself what on earth was everyone there thinking? We see this all the time, where brands get the basics wrong but have the brightest minds in the game. They get things wrong because there was not enough time spent thinking about the brand work carefully.

Carve out that time when you wake up or before you go to sleep and think through on what will make great marketing in your field, industry and actively work towards it.

Once you understand your thinking opportunity, implement and repeat over time, and watch the quality of your work accelerate!