The rise of video content on instagram

If you are reading this post, then chances are high that you are using instagram as a channel for your brand. It is then hard to miss the fact that there has been consistent growth in the adoption and use of reels by brands and by users on the platform. From a performance perspective, the platform seems to be rewarding mostly the use of video and stories. in more ways, stories are a way for still images to be converted in to a video format so that you do not have to scroll too much.

So what does this mean for the marketer and the brand builder? This means that you need to heavily invest in the production of video content now more than ever before. In terms of the balance, you will need to ensure that video is more than your still images as a start. There is a need for each marketer to strategically drive down the cost of producing video content, to a point that you are able to produce this more frequently.

Hire a full time videographer and editor as a way to drive your content strategy, this is possibly the best investment you will ever make.