The secret to a great idea is many ideas

There is a view on ideas, that we should get an idea and then stick to it until it fully matures. This is a good view if all ideas that we had were brilliant and were guaranteed a level of success. The truth is that we need to have a lot of average or good ideas in order to be on the road for a great idea.

The moment it comes to us will never be certain, but we can be assured that this is the motion that we require in order for us to find those aha! Moments. When you generate a lot of ideas, you then get invested in developing a process or framework or testing your ideas, and implementing. This allows us the opportunity to see each idea for what it truly is, an idea that was great in our minds but not practical to our audience. We are then forced to go back, and work on our ideas a bit more, and a result, one day we find ourselves with atleast one great idea.