THERE WILL ALWAYS BE BUDGET FOR REALLY GREAT IDEAS.

There is a reality for anyone that offers a product or service, and that is consumers will always be willing to spend money if they feel that the product or service you are offering will meet their needs and exceed their expectations. This is also true for anyone in Marketing, whether client side or agency side.

For anyone that is leading the Marketing for a brand, they will let you know that they will “find” budget for ideas that will really meet their Marketing objectives. The good ideas will always have support to actually implement and realise. If you ever find yourself on the agency side and you are told that there is no budget to do an idea that you proposed, what you are being told is that there is no alignment between your idea and what the brand it trying to do.

Being told there is no budget should be seen as an opportunity to re-work the idea, re package and then try again at a later stage with a bit more understanding.