We need an editor for our best work

In the writing process, you will rarely write a book and get that first draft published. Most of the time, the first draft of anything requires a bit more work until it is ready for public consumption. There is a critical role that the editor plays in ensuring that the book does not get lost in the market once published.

This also rings true in design, when a designer sends you artwork as the person that briefed something in, you usually go through a round of reverts until you are happy with the final product. Our work in marketing, relies on this a lot if we are to continue taking out our best work. Whether you are developing strategy for a new campaign, or your messaging etc, you will at some point need to take your concept to an editor – someone that you trust, who will be able to give you an objective perspective on how to take the work to the next level.