Nyiko Chauke 

Marketing as a discipline revolves around making good and services that meet customer needs, and then ensuring that the products are the...

If you are in the business of building a brand and have been consistently getting customers to buy from you, then I have great news for...

There is a current state of marketing with any brand, and that is simply that the market has a lot of options for your customers and we...

There is an interesting passage that I read this morning on the book good to great, which looks at how unsustainable the one genius in an...

No matter which industry you find yourself in, the reality is that your customer is forever evolving given the unpredictable landscape...

Positioning as a simple concept means that you actually position your brand towards your intended audience on what the brand stands for...

In the writing process, you will rarely write a book and get that first draft published. Most of the time, the first draft of anything...

The famous line on understanding customers, “if I asked them what they wanted, they would have said a faster horse” Henry Ford. This...

A brand needs to understand at the very core its core capabilities. These are activities that, when performed at the highest level enable...

Brands will always face challenges in the market place, this is purely because the market is forever changing. Consumer preferences...

If we used a different lens to look at brands, as beings that need to be taken care of daily in order to survive in the market place we...

There is a reality for most people in marketing, that part of the year when things start to hot up and get really busy. Its back to back...

It always starts with a question, how can I do this better or is there a different way of doing this? It is when we put energy in to...

It is human nature and the nature of organizations to take time and analyze things that do not go well. This is to ensure that there is...

Getting into rhythm can be the most rewarding exercise ever, what is also known as being in flow. This happens when everything falls into...

The topic of this post sounds simple and straight forward, of course we are marketing to humans, how complicated is that? The truth...

There is a saying that we all know, which is that too much of something might not be too good for you. This is something that is...

I must be first to admit that the topic sounds like a tongue twister, but this is what makes life very interesting. This idea that we...

At most times, we find ourselves being impressed by the results that we get whenever great work is produced. The is a great feeling when...

Deep down, we all want to create work that stands out from all the noise and clutter. We want to give the best version of our creativity...