Nyiko Chauke 

Each and every brand has something that it stands for, a promise on what it seeks to do for clients and its role within the community...

It is easy to see what is written in black and white, it usually lays out the roadmap and the expectations for all the parties. It is...

We produce products and services with the hope that they solve customer pain points and that the customer is in a better position once...

As I kick off my week officially, I do with an understanding that the one thing that I cannot negotiate or get more of time. We have a...

The awesome thing about Marketing is that we always are in a position to collect data and review the things that do not work. Whether...

As we constantly work to be better at what we do, there will always be things that are within our control and those that are outside our...

Depending on the type of organization that you work in, the moment you get into the office there will always be something that needs your...

Brand work is probably the most fun work as this is rooted in actively creating work that stands for something. This is not about...

The work that you do requires you to show up and be a professional, that’s good. But the one thing we need to always be mindful is that...

We are in a world where everyone is in a major hurry to get things done but not willing to complete the series of little things that need...

There is a view on ideas, that we should get an idea and then stick to it until it fully matures. This is a good view if all ideas that...

Great, standout work is something that everyone wants to do. It’s the stuff that dreams are made off and we all seek to find that piece...

If it was only that simple, you have a brand that you want to build, then you just need to follow set out steps from a textbook, and...

Our products and services only exist because there are people in the community that require the service. So while it is sometimes easy to...

There is a saying that sounds very nice, which works of the premise that you should surround yourself with people that are smarter than...

It is in our nature in our work to try and find solutions fast to problems, this is fine if all we relied on was ourselves and no one. In...

How many times have we been told “are you listening” by close family and friends? Most times, when we are asked this question, we usually...

We are in a super connected world, where we are constantly on the go, meeting a lot of deadlines with work and with our own personal...

There is a sure way of actually not doing great marketing, and that is by actually by making it complicated and thus making the execution...

Today, my reflection is more on how as marketers, we spend considerable time coming up with strategies for our organizations on how we...