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OUR FOCUS IS TO DELIVER MORE THAN WHAT THE CUSTOMER EXPECTS.
Doing great promotions to your clients is great, but this in itself needs to be anchored on our ability to properly serve our customers....

Nyiko Chauke
Dec 4, 20201 min read
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BOOK RECOMMENDATIONS FROM THE BEST MINDS IN MARKETING
I must confess, I actually enjoy reading books about marketing and this has allowed me to continually buy 1 marketing book each month,...

Nyiko Chauke
Dec 3, 20202 min read
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FINDING A GREAT MARKETING IDEA MEANS TRYING OUT A LOT MORE.
There is a simple truth that we need to always understand, that is for us to get really great at doing something, we need to have tried...

Nyiko Chauke
Dec 2, 20201 min read
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NO ONE CAN GUARANTEE MARKETING RESULTS
If I just do the following simple steps then I know what the outcome will be. It sounds like a good deal that is both attractive and...

Nyiko Chauke
Dec 1, 20201 min read
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MARKETING AND SALES – THE MARRIAGE FOR EXCELLENCE
Marketing as a function seeks to be a catalyst that can improve the bottom line. You invest in spending money with a view that this will...

Nyiko Chauke
Nov 30, 20201 min read
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MARKETING WILL ALWAYS BE SOLVING THE BUSINESS CHALLENGE.
The beauty of Marketing is that we are always solving, and our role is to continue solving the issues that are getting in the way when it...

Nyiko Chauke
Nov 27, 20201 min read
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MAKE SURE YOUR MARKETING IS INTERGRATED.
As a Marketer, it is important to understand how all the different parts fit together in order for you to continue to do integrated...

Nyiko Chauke
Nov 26, 20201 min read
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SIMPLIFY TO DO OUR BEST WORK
This morning, I found myself going through the pages of Good to great by Jim Collins and he speaks about how we need to have an approach...

Nyiko Chauke
Nov 25, 20201 min read
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STRATEGY IS ALIGNMENT
Congratulations on building what seems like a great document that speaks to your Marketing strategy. Now that this is done, what are the...

Nyiko Chauke
Nov 24, 20201 min read
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VIDEO NEEDS TO BE CENTRAL TO YOUR CONTENT STRATEGY
This morning, I was reading on the new rules of Marketing and PR how there has been this journey with videos becoming more casual (less...

Nyiko Chauke
Nov 23, 20201 min read
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ALWAYS MAKE TIME TO SHARPEN THE MARKETING SAW
This morning I found myself reading possibly one of my favourite books around productivity, the 7 habits of effective people and in the...

Nyiko Chauke
Nov 21, 20201 min read
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NOT ENOUGH BUDGET OR NOT ENOUGH CREATIVITY
If you speak to any Marketer, the reality that we are all currently facing is that we need to do more with what we have. We have digital...

Nyiko Chauke
Nov 20, 20201 min read
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MARKETING HAPPENS AT PURCHASE LEVEL.
This morning, I think about the brand teams and agencies that have spent time working on a great campaign for the brands that they...

Nyiko Chauke
Nov 19, 20201 min read
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REMOVE THE ADMINISTRATIVE ROADBLOCKS
We all know it too well, you spend time working on a brainstorming session with your team and you finally hit the aha! moment in terms of...

Nyiko Chauke
Nov 18, 20201 min read
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EVERYONE NEEDS A MARKETING DREAM TEAM!
I ha ve great news! As a marketer you have access to a lot of amazing people that you will meet whenever creating some stand out work. It...

Nyiko Chauke
Nov 17, 20201 min read
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It's not about the big production teams or expensive cameras to win with video.
In the video, Uno really breaks down the myth that you need a big production team and equipment to shoot really great content. Brands...

Nyiko Chauke
May 26, 20181 min read
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Getting to know Uno De Waal
Uno de Waal is owner and publisher of Between 10 and 5, South Africa's largest online creative showcase. He is also the recipient of the...

Nyiko Chauke
May 21, 20181 min read
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TOP 3 Interesting Marketing sites!
It seems that a lot of people are always interested in pushing through a top 5 or top 10 when it comes to sharing interesting websites or...

Nyiko Chauke
May 21, 20181 min read
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