Nyiko Chauke 

In the beginning was the mind-set, and this gave rise to all the ideas that followed and all the partnerships, collaboration and...

There is this magical moment that all marketers yearn for, and that is that space where everything works together and the one leads to...

Yesterday as I was coming back from work, I decided to stop by this small fish and chips place that sells the freshest fish and chips in...

Think of the music artist, who needs to daily work on his music and makes sure that his instruments are all in good shape. He needs to...

he customer is life! Everything else is a distraction, just focus on serving the customer well and be open to all the innovative ways...

When we look at brands with a strong identity on what they stand for, it’s easy to use examples like Nike or apple as those are brands...

There are industries that make this statement obvious, that you need to align with the brand in order for you to bring the best work...

Each Category has a brand associated to it, and if you are not that brand, then there is a bit of investing that you need to do. There...

To think about it, having an audience means that you have people that are waiting for you to communicate so that they can engage with...

I want to start by actually stating the good news, there will always be marketing challenges for brands to solve so we will always be at...

In the time and age where we are living, it is easy to read a book about Marketing and have access to the information from an author....

Word of mouth is always recognized as the best Marketing tool that we can ever wish for. The idea that a customer will experience your...

When you have an exam coming up, it is not something that you prepare for closer to the time that you have to write. There is a lead up,...

With my most talks with leaders of marketing teams, the one challenge that they all face is how to drive better creativity with their...

Let’s face it, when you are deep within your brand and industry, it is easy for you to start working within the industry bias and miss...

There is a reality for anyone that offers a product or service, and that is consumers will always be willing to spend money if they feel...

The reality is simple, each industry that you are in as a Marketer has competition and there are those that you compete with that are...

My gift to you this morning. The Marketing environment is actually very fun and requires a lot of navigating through all the different...

Each industry has a way of doing things that everyone usually falls in line with. Whether its how they advertise or create their customer...

We need to all admit it, whatever industry that we are in, we need to ensure that we know the latest in terms of news and developments...